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Leslie Gaines-Ross
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2021/2022 Reputation Trends for All
2021/2022 Reputation Trends for All

Thoughts on reputation over the past year and into the next…

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Leslie Gaines-RossJanuary 1, 2022Comment
Twitter's Surprise Announcement
Twitter's Surprise Announcement

Another founder hits the dust…

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Founder CEOsLeslie Gaines-RossNovember 30, 2021Twitter, new CEO, Jack Dorsey, Founding CEOsComment
Facebook’s Master Brand Plan
Facebook’s Master Brand Plan

Facebook is apparently launching a master brand over its products brands this week. Why do this and what’s at stake for them?

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Corporate ReputationLeslie Gaines-RossOctober 27, 2021Corporate reputation, corporate brand, product brands, Facebook, ZuckerbergComment
First 100 Day Twist
First 100 Day Twist

A new twist of the FIrst 100 Days….good solve for new employees…

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Employee experience, First 100 Days, Institutional reputationLeslie Gaines-RossOctober 15, 2021Arcadis, Employer branding, Talent recruitment, First 100 DaysComment
Is there too much thought leadership out there?
Is there too much thought leadership out there?

Some musings on thought leadership and research that confirmed what I was thinking…

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Leslie Gaines-RossOctober 11, 2021thought leadership, ideasComment
Reputationally-Aligned Job Interview Questions...
Reputationally-Aligned Job Interview Questions...

Job interview questions aligned with your brand personality…

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Corporate Reputation, Employee experienceLeslie Gaines-RossOctober 7, 2021Job interview questions, Warby Parker, Glassdoor, QuartzComment
Telling truth to power
Telling truth to power

A favorite story reminding CEOs they are not getting the whole truth…

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CEOs First 100 DaysLeslie Gaines-RossSeptember 28, 2021New CEOs, First 100 Days, David Fubini
Applevism in Texas
Applevism in Texas

Apple’s measured response to the abortion ban in Texas…

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CEO ActivismLeslie Gaines-RossSeptember 27, 2021Apple, Abortion ban, Texas, CEO activism, Tim Cooke
When your reputation is in the cross-hairs
When your reputation is in the cross-hairs

I came across an article in Bloomberg Law about the reputation of former President Trump’s accounting firm, Mazars US…

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Corporate ReputationLeslie Gaines-RossSeptember 23, 2021Mazars US, reputation, corporate reputation, Trump, reputation buildingComment
Successful Corporate Transformations: What Goes into Them?
Successful Corporate Transformations: What Goes into Them?

What drives successful corporate transformations? Expect it to be hard and employees-first.

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Leslie Gaines-RossSeptember 17, 2021
Really? A Reality Show on Activism
Really? A Reality Show on Activism

Activists compete in reality tv series….is this what we have turned into?

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Reputation Trends, CEO ActivismLeslie Gaines-RossSeptember 14, 2021Activism
The Eternal Female CEO Question…
The Eternal Female CEO Question…

“What’s it like to be a female CEO?” Things have certainly changed…

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Leslie Gaines-RossJune 11, 2021
Amazon's Reversal
Amazon's Reversal

Years ago, I recall scouring the Internet to see what employees were saying about Amazon. I was curious about their image and reputation from those who knew best, employees.

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Corporate Reputation, Best EmployerLeslie Gaines-RossMay 5, 2021Best Place to Work, Employees, Amazon, Jeff Bezos, Letter to Shareholders
Stress Testing for the Future
Stress Testing for the Future

I recall vividly that one of the big takeaways at the event was that most leaders would not encounter such an unprecedented event in their tenure so why worry about it when it might be years or decades away?

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Corporate crisis, Corporate Reputation, Crisis preparationLeslie Gaines-RossMay 3, 2021Pandemic, JPMorgan Chase, Jamie Dimon, Corporate reputation, Corporate crises, Stress testingComment
Gratitude Galore over TIAA Succession
Gratitude Galore over TIAA Succession

I have been following the fairly unusual external communications from the incoming CEO at TIAA….

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CEO succession, Female CEOs, CEO ReputationLeslie Gaines-RossApril 24, 2021CEO succession, TIAA, Thasunda Brown Duckett, external communicationsComment
CEO Response to George Floyd Verdict
CEO Response to George Floyd Verdict

As I have been looking at who has responded to the George Floyd killing verdict, I’ve noticed a few interesting deviations from the norm…

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CEO ActivismLeslie Gaines-RossApril 21, 2021George Floyd, CEO activism, corporate America, social issues, social mediaComment
My How Things Have Changed
My How Things Have Changed

I was reading my daily CEO newsletter that Alan Murray of Fortune writes and he quoted CEO Ann Chow of AT&T Business.

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CEO Reputation, Female CEOs, Politics and ReputationLeslie Gaines-RossApril 16, 2021Women CEOs, CultureComment
The Importance of CEOs for Recruiting
The Importance of CEOs for Recruiting

Recently I received job matches from Glassdoor. What surprised me was how they advertise…

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CEO Reputation, Corporate Reputation, Reputation TrendsLeslie Gaines-RossApril 12, 2021CEO reputation, Glassdoor, corporate reputation, Employees, CEO communicationsComment
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