Employees Rising: Seizing the Opportunity in Employee Activism
Focusing on employee ambassadors is no longer enough. Employee activists make their engagement visible, defend their employers from criticism and act as advocates, both online and off. Here’s how to manage them. (Weber Shandwick/KRC Research)
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CEO Capital: A Guide to Building CEO Reputation and Company Success
CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. This book provides practical strategies that CEOs can follow to earn and sustain enduring corporate reputations, from their first 100 days to their last 100 hours.
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Reputation Warfare
As many are learning the hard way, small-scale snipers in command of new technological weapons can inflict large-scale damage to a company's reputation-and fast. Written for HBR, six defensive tactics are offered.
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CEO Activism: Inside Comms and Marketing
Views from communications and marketing executives on how companies perceive their own CEOs’ activism and what companies can do to prepare to respond to hot-button societal issues. (Weber Shandwick/KRC Research)
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2016 Reputation Trends to be Mindful About
Once again, it’s time to gather my year-end thoughts on where the field of reputation is headed. This year’s predictions, however, will veer in a slightly different direction. For 2016, I am focusing on the changing role of the CEO in building, preserving and protecting reputation.
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CEO Activism: High Noon in the C-Suite
In the second installment, Weber Shandwick/KRC Research on CEO activism revealed stark generational differences. 47% of Millennials believe CEOs have a responsibility to speak up about issues that are important to society. More than half say CEOs have a greater responsibility today than they used to…
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The Dawn of CEO Activism
In 2016, Weber Shandwick/KRC Research was among the first to identify the early stages of CEO activism. We learned that companies and leaders need to proceed with a healthy dose of caution if they engage deeply on issues that are squarely and controversially in the public realm.
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