The State of Corporate Reputation in 2020: Everything Matters Now
Weber Shandwick/KRC Research’s study found that global executives estimate that 63% of a company’s market value is attributed to its reputation and reputation is omnidriven.
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CEO's First 100 Days: A Quick Guide to Success
A CEO’s first 100 days requires forethought, planning and action. These 100 tips from Weber Shandwick are a handy guide for success.
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2020 Reputation Trends and Risks: Heads Up
The dark clouds of impermanence threaten even the best of business reputations. To keep storms away requires constant and hard work. For that reason, I venture my list of nine trends and risks for the coming year.
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Reputation Recovery: 12 Steps to Safeguarding and Recovering Reputation
What would you do if your company lost reputation? Would you know how to begin to restore it and build an enduring and lasting one? This book guides you along the long road back.
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The CEO Premium: A New Era of Engagement
Research by Weber Shandwick/KRC Research found that 81% of global executives believe external CEO engagement is now a mandate for building company reputation…
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The Company behind the Brand: In Reputation We Trust
A global Weber Shandwick/KRC study which found that the company behind the brand is critical to consumer purchasing decisions today. 70% of consumers say that they…
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Battle of the Wallets: The Changing Landscape of Consumer Activism
What are the motivations behind boycotters and BUYcotters (intentional buying in support of company actions)? The BUYcott movement is expected…
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CEO Activism: The Purposeful CEO
Third installment of Weber Shandwick/KRC Research’s CEO activism series. 77% of Americans agree that CEOs need to speak out when their company’s values are threatened. Insights into risks/rewards.
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Employee Activism in the Age of Purpose: Employees (UP)Rising
First of a kind research and guidelines on this new movement of employees speaking up about their employers. 38% report speaking up to support or criticize employers’ actions over a controversial issue affecting society. Millennials even more so. (Weber Shandwick/KRC Research)
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What CEOs Should Know About Speaking Up on Political Issues
Should executives respond when a tweet or unexpected event touches their business or rouses their employees and customers? Written for HBR, how CEOs should act to preserve their companies’ reputations in today’s highly politicized environment.
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Civility in America 2019: Solutions for Tomorrow
The 9th annual poll once again finds that 93% of Americans perceive incivility to be a problem in our society. 54% expect civility to get worse and 57% believe that the Internet and/or social media are to blame. Incivility is harming America’s future, our standing in the world and our democracy. Solutions are called out. (Weber Shandwick/Powell Tate/KRC Research)
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The Female CEO Premium
When women have a highly-regarded female CEO as a role model, they are more likely to stay at their companies and strive to rise to the top themselves. Female CEOs have a positive impact on breaking the glass ceiling and inspiring the next generation of women executives to do the same.
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Reputation Resets: 2018
Reputation could not have been more fraught with uncertainty in 2018. It has been a year of business bravery and resets. 2019 will likely be more of the same. Here are my thoughts on nine trends in 2018 and leading into 2019.
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Gender Equity in the Executive Ranks: A Paradox
Only 39% of C-level global executives report gender diversity in senior management as a high business priority, ranking 7th among 10 priorities. The report provides an actionable framework for building a gender-forward reputation. (Weber Shandwick/KRC Research)
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The Company behind the Brand: In Goodness We Trust
Global research with guidance on how to do business when consumers are not just purchasing their products or services on their own merits, but also by company reputation, accountability to society and trustworthiness. (Weber Shandwick/KRC Research)
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Employer Brand Credibility Gap: Bridging the Divide
Only 19 percent of employees perceive a strong match between how their employer represents themselves and what they personally experience working there. Employers need to better define their employer brand. (Weber Shandwick/KRC Research)
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Socializing Your CEO IV: The Engagement Factor
An audit of the online communications activities and engagement of CEOs from the top U.S. public, private and Silicon Valley companies. The latest installment in a series, starting in 2010, which was one of the earliest explorations of social CEOs.
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What CEO Activism Looks Like in the Trump Era
In analyzing how business leaders have responded to five controversial Trump administration events, six patterns emerged that may help CEOs, boards, and others to make sense of today’s “damned if you do, damned if you don’t” environment. Written for HBR.
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CEO Activism in 2018: The Tech Effect
High levels of positivity toward CEOs who speak out on hotly debated current issues among global technology professionals. 82% have a favorable opinion of CEO activists and 81% think CEOs have a responsibility to speak up. (Weber Shandwick/KRC Research)
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Reputation Trends for 2017
Here we are at a most pivotal point in America’s history. Donald Trump, perhaps one of the most surprising people to have ever been elected President of the United States, will soon be inaugurated. For better or worse, the reputation of this nation hangs in the balance. Will America’s reputation be burnished or burned?
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